Provides affordable food and household essentials to families in Norwich, focusing on those facing financial difficulties. The shop offers a wide range of low-priced groceries and essential products, aiming to alleviate food poverty and support the local community amidst the rising cost of living. They collaborate with local businesses, charities, and partners to ensure a steady supply of quality food, making essential groceries accessible to those in need. Their community-based approach allows individuals to shop with dignity and support, reinforcing their commitment to ending food poverty in the area.
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